If you’re a creative working with brands on Meta ads—or a solo creator making performance content—2025 brings new opportunities to stand out. According to Vizzylabs’ latest analysis of over 50M+ ad creatives, format still matters, but messaging and authenticity are now everything.
Here are 5 high-converting ad formats you should know—and how to approach them from a creator’s point of view.
1. Grid-Style Ads
🎯 Great for: Product variety, bundles, showing color/variant options
As a creator, think of this as a way to pack visual value into one shot. The grid format (usually 2x2 or 3x3) creates visual order that’s satisfying for the brain. You’re not just showcasing multiple items—you’re telling a story of abundance and choice.
Creative Tips:
Film products from consistent angles with good lighting to keep the grid visually clean.
Use motion (e.g., slide transitions or slight bounces) to make static grids feel dynamic.
Pair with short, bold text overlays for each item: highlight differences or benefits (“hydrating,” “matte finish,” “best for oily skin”).
Messaging angle to explore:
Try contrasting hooks like “Which one are you?” or “10-second transformation” to pull viewers in. If you’re producing for a client, offer them 3 messaging directions in grid format to test performance.
2. EGC (Employee-Generated Content)
🎯 Great for: Brand transparency, relatability, B2C and DTC brands
EGC is basically UGC—but with employees. As a creator, this gives you a golden opportunity to script or direct internal brand content in a way that feels authentic. You can either guide the employees (via script beats and filming guides), or green screen it using warehouse or stock footage.
Creative Tips:
Direct employees with simple prompts like: “Show me the packing table” or “Tell me what customers love most.”
Add subtitles for accessibility and scroll-stopping.
If no employee is available, simulate the vibe using props (e.g., product boxes, racks) or voiceover acting.
Pro move:
Use tools like Storyblocks to add warehouse footage or background movement if you don’t have access to a real location.
3. Objection-Handling Founders Ads
🎯 Great for: New brands, premium-priced products, high-commitment items
If you’re working with a founder, this is a must-test. Have them answer real questions from TikTok/Instagram comments (“Why is this so expensive?” or “Does this really work for oily skin?”). Use the native comment bubble format to keep it organic-looking.
Creative Tips:
Script it like a casual FaceTime rant: “Okay, I keep getting this question, so let’s break it down.”
Add a text comment bubble at the start for clarity and hook.
Keep visuals low-fi: webcam or phone, natural light, no filter—this is about trust, not polish.
Messaging tip:
Pull objections from customer service emails, comments, or negative reviews. Reframing those concerns as honest, founder-led answers can double as pre-purchase reassurance.
4. Creator-Led Problem-Solution Videos
🎯 Great for: Everyday products, health/beauty, lifestyle niches
This is the bread-and-butter format for Meta right now. If you’re a creator, lean into this as your strongest pitch to brands. You’re not just showing a product—you’re showing transformation.
Creative Flow:
Hook: “I used to struggle with X…”
Problem: Build emotional tension (“I’d wake up with a pounding head every day”)
Solution: “Then I tried this one thing”
CTA: “Here’s where I got it”
Creative Tips:
Keep pacing fast. Use cuts, zooms, or reactions to keep viewer attention.
Don’t just talk—show. Add before/after visuals or real usage footage.
Authenticity beats polish. A shaky camera is fine if the storytelling is strong.
5. AI-Powered Ads
🎯 Great for: Scaling content quickly, testing angles, standing out
From Midjourney images to ElevenLabs voiceovers and deepfake avatars—AI is becoming a core part of the creative toolbox. As a creator, you’re no longer limited by time, location, or even identity.
Creative Use Cases:
Use AI voiceover to quickly test 3 script variations over the same footage.
Generate stylized image backgrounds for different brand aesthetics.
Try a fake “duet” with an AI-generated version of the founder or testimonial giver.
Important note:
AI ads can feel robotic if not paired with strong human-centered storytelling. Use AI for speed and variety—but still inject emotion and context to make them land.
Stay tuned for Part 2...
We’ll cover:
Text-heavy ads
DPAs and catalog ads
Negative marketing
Ugly ads
Brandformance (putting money behind organic winners)
If you're a creator or brand that wants to remove the guesswork from ad testing, Vizzylabs now supports Meta ad insights with AI-powered creative breakdowns. Track what’s working across formats, hooks, and visual style—based on 50M+ real-world examples. Explore Vizzylabs Meta tools.