5 More Meta Ads Formats That Convert Like Crazy in 2025 (Part 2)
Jun 24, 2025
In Part 1, we unpacked five Meta ad formats that are dominating in 2025—from grid-style visuals to AI-generated content. Now let’s explore the next five. These are especially relevant for creators who want to balance performance with authenticity, and help brands scale fast without sacrificing personality.
If you're a content creator, freelancer, or strategist building Meta ads, this is your creative roadmap.
6. Text-Heavy Creatives
🎯 Great for: Fast production, repurposing TikToks/Reels, highlighting offers
You don’t need fancy footage to make a scroll-stopping ad. Sometimes, text does the heavy lifting. In 2025, we’re seeing a surge in video and image ads that lead with bold text overlays—think meme-style formats or Reels with auto-captioned storylines.
Creator Strategy:
Use short, punchy statements. Don’t be afraid of “ugly” fonts if they’re readable and thumb-stopping.
Pair strong opening lines (“I almost didn’t buy this…” / “This should be illegal...”) with motion graphics or subtle animations.
Reuse your most engaging TikToks or Instagram Reels. Add updated captions and push them as paid ads.
💡 Pro tip: Create in a 9:16 ratio with padding space for CTA buttons and Meta overlays.
7. Dynamic Product Ads (DPAs) / Catalog Ads
🎯 Great for: E-commerce, multi-SKU brands, retargeting audiences
DPAs aren’t flashy, but they quietly outperform in many accounts. These are the automated ads that pull product info, images, and pricing directly from a brand’s catalog. But as a creator, you can still help shape the storytelling.
Creative Angle:
Instead of generic white-background shots, suggest updated product thumbnails with real-life context (e.g., flat lays, user hands, lifestyle stills).
Collaborate with brands to shoot modular product clips that plug into the catalog feed.
Help script dynamic overlays like: “Almost sold out,” “You looked at this,” or “Back in stock.”
📌 Tip for creatives: If a brand’s catalog ads are underperforming, pitch a visual refresh or offer to test user-generated-style product photos.
8. Negative Marketing Ads
🎯 Great for: Disrupting the scroll, flipping objections, building emotional relevance
This isn’t about being pessimistic—it’s about being real. Negative marketing uses friction-based language to hook the viewer. Think “I regret buying this” or “Don’t make the same mistake I did.” People naturally pay attention to pain points.
How to Make It Work Creatively:
Open with a dramatic emotional trigger: regret, frustration, embarrassment.
Use comment-style headlines (“This actually sucks… but I can’t stop using it.”)
Flip the narrative mid-video with a twist: the product turns out to be the solution.
Language to try:
“I wasted so much money before I found this…”
“Everyone told me not to buy this. Here’s what actually happened.”
9. Ugly Ads (aka Lo-Fi, Real-Life Content)
🎯 Great for: Mass testing, authenticity, speed
This format embraces imperfection. Ugly ads are low-production, one-take, shot-on-your-phone type content—and they’re dominating Meta right now. Meta’s own ad team even calls them “low-fi winners.”
Creator Challenge:
Set a 5-minute timer and film a raw pitch to camera. No script, no editing—just passion.
Use everyday tools: sticky notes, handwritten signs, screen recordings, even talking while walking.
Embrace awkward cuts, messy backgrounds, real emotions.
💡 Hook idea: “Okay, no script—just real talk. Here’s why this works.”
If you’re working with a team, run “sell-it-to-your-friend” exercises: have each team member pitch the product like they would to their mom or roommate, then use that as your base ad.
10. Brandformance: Putting Spend Behind Organic Winners
🎯 Great for: Creators with strong organic traction, brands testing Reels/TikToks for paid
Think of brandformance as the bridge between content and conversions. If a Reel or TikTok performs well organically—run it as a paid ad. No changes, no polish. Just plug in ad dollars and let it scale.
Creator Opportunity:
Keep an eye on which of your organic videos get saves, shares, and repeat comments. Flag them as "boostable."
Test $50–$100 behind those videos to see what scales.
Partner with brands to analyze organic comments: often, the best CTA or hook comes from real users (“Wait—does this actually work for curly hair?”).
🧠 Pro move: Offer a “brandformance package” where you not only create Reels but identify top performers and help structure test budgets behind them.
Final Thoughts: Think Like a Creator, Test Like a Strategist
Meta ads in 2025 aren’t about looking perfect—they’re about feeling personal. For creators, that means your edge lies in knowing how to craft authenticity at scale.
Whether it’s a grid ad or a lo-fi selfie rant, the winning format is the one that:
Hooks instantly
Speaks human
Solves a problem
If you want to cut your testing time in half, Vizzylabs now supports Meta ads analysis. From UGC insights to performance trends by format, our AI tools help creative teams focus on what actually converts. Explore our Meta dashboard here.
