Back to All Positions About This Role
The next generation of brands won't be built in studios. They'll be built through creators — guided by strategy, powered by data, and scaled by AI. Founded by operators from TikTok, Google, and Stanford and backed by Sequoia Capital, Vizzy Labs is already powering campaigns across fast-growing consumer brands, generating millions of views each month. We're hiring our first Creative Strategist to define the playbook — not inherit one.
What You'll Do
- Define Creative Direction — Develop Creative Briefs with clear hooks, messaging architecture, and narrative structure
- Break Down High-Performing Content — Analyze top-performing ads and organic content to identify repeatable patterns and frameworks
- Partner With Creators — Help creators refine concepts, scripts, and execution based on performance insight
- Build Creative Systems — Create playbooks, frameworks, and internal tools that allow creative success to scale
- Close the Learning Loop — Translate performance data into refined creative hypotheses and improved future direction
What We're Looking For
- 2–4+ years in creative strategy, creator marketing, performance social, or similar roles
- Deep familiarity with TikTok, Instagram Reels, and YouTube Shorts
- Strong written and verbal communication skills
- Ability to produce structured Creative Briefs
- Pattern matcher — you instinctively see structure behind viral content
- Insight-driven — you use performance data to refine creative thinking, not just report results
Nice to Have
- Experience with performance creative or UGC ads
- Personal experience as a content creator
- Experience analyzing viral content
- English / Chinese bilingual
- Familiarity with AI tools
Example Projects
- Break down top-performing TikTok ads and turn insights into scalable creative frameworks
- Develop creative direction used across dozens of creator videos
- Help creators evolve concepts based on retention and conversion signals
- Build internal libraries of proven hooks, structures, and creative patterns
Why VizzyLabs
$60,000 – $100,000 salary + meaningful equity
Health, dental, and vision insurance + 401(k)
Flexible PTO, remote-first environment
Foundational hire with clear path to senior creative strategy leadership
Work directly with founders — your work shapes how brands scale across hundreds of creators and millions of views