{
  "slug": "newsbreak",
  "client": "NewsBreak and Scoopz",
  "title": "Audience-specific ideas that creators can film",
  "period": "Newsbreak personality campaign: January 9-April 4, 2026.",
  "lede": "Generic popular videos are not enough for a community-focused product. Creators need hooks, scripts and references suited to the audience they are trying to reach.",
  "metrics": [
    [
      "110",
      "video submissions",
      "January 9-April 4, 2026"
    ],
    [
      "10",
      "participating creators",
      "Same campaign"
    ],
    [
      "161",
      "recorded review actions",
      "Same campaign"
    ]
  ],
  "sections": [
    [
      "From client feedback to creative direction",
      "The client requested niche-specific hooks, authentic storytelling and clear reasons for creator selection. Vizzy translated that feedback into creator-ready gameplans with hooks, timed script sections, calls to action and source-video links."
    ],
    [
      "A guided creative workflow",
      "Amy AI Agent within the Vizzy platform connects creative research and briefing to creator execution and feedback. One Scoopz plan allocated 70% of weekly content to the gameplan and 30% to creators' own ideas, combining a consistent direction with flexibility in delivery."
    ],
    [
      "Recorded campaign activity",
      "The Newsbreak personality campaign recorded 110 video submissions from 10 creators and 161 review actions between January 9 and April 4, 2026. Monthly submission counts were 16 in January, 42 in February, 46 in March and six in April."
    ]
  ],
  "sources": [
    [
      "Campaign source sheet",
      "https://fe9fyzyw00x.sg.larksuite.com/sheets/A3mMso4HIhjPu0tg8F8loIB3gGc"
    ],
    [
      "Scoopz creator gameplan",
      "https://fe9fyzyw00x.sg.larksuite.com/wiki/BilfwORPQiGdcNk7Qx7lDeyDggh"
    ],
    [
      "Creative feedback meeting",
      "https://fe9fyzyw00x.sg.larksuite.com/wiki/QcdzwPQRSit4qmkoU3clrNDvgNe"
    ]
  ],
  "method": "Vizzy's legacy Newsbreak personality campaign export, checked September 29, 2026. Submissions count campaign records; review actions count recorded review events. They are different units. January and April are partial campaign months. This report keeps the later June campaign separate.",
  "rows": [
    [
      "2026-01",
      16,
      "partial"
    ],
    [
      "2026-02",
      42,
      "full"
    ],
    [
      "2026-03",
      46,
      "full"
    ],
    [
      "2026-04",
      6,
      "partial"
    ]
  ],
  "columns": [
    "month",
    "video_submissions",
    "campaign_month_coverage"
  ]
}